Reframing Hong Kong

When people search about Hong Kong, what they have seen is skyline, skyline and skyline. As a local of Hong Kong, this place is way more much interesting than just the skyline.

That’s how #reframingHongKong is borned and moved beyond.

We initiated a photo contest and ask Locals to capture their Hong Kong moment and upload to #reframingHongKong. By collecting authentic photo from locals, we re-introduce Hong Kong to the world in a different perspective. For next step, we use these collection of photos and working with Google travel analytics to target traveller all over the world. From now on, people won’t see the skyline of Hong Kong again when they search Hong Kong, because Hong Kong is now reframed.

This campaign also won the Grand Kam Fan in Hong Kong Kam Fan award 2019.