Pulse Light Festival
The Hong Kong Pulse Light Festival 2018 was my first integrated campaign that managed to developed a set of Key visual, TVC and activation. The whole campaign has lasted for around 4 month from phrase 1 to phrase 2 and covering different media from ATL to BTL.
Pulse Light - Phrase 1 Key Visual
It all started with a Hong Kong Tourism Board event - Hong Kong Pulse Light Festival. Our task is to create a set of communication campaign that promote an event that will happen that 2 months later.
We use 3D rendering to put those light art installation in Hong Kong and let the audience expensive the festival 2 months in advance. Also in Television and Direct mail of Hologram as well.
Pulse Light - Phrase 2 Key Visual
Since the Valentine’s day is coming, Let tune up the love and romance for the campaign(client brief).
This is also why a romantic hologram direct mail is coming up.
Pulse Light Hologram invitation DM