Hong Kong Tourism Board: Old Town Central 4
Old Town Central is a neighborhood project we did for Hong Kong tourism board. When traveller tried to experience a district, usually they just go for the website and travel book. What if we let the whole district tell you in person? Let’s literally let the whole district introduce their home to you.
Discover more at the Turkish artist behance @https://muratkalkavan.com/hong-kong-tourism-board-illustration-project
Isometric map of Old Town Central
In this project, we have chosen 10 highlighted location and turn them into character. More than that, traveller can go to the smart travel website created by HKTB and explore the whole district before they arrive Hong Kong. Traveller can explore each of those 10 highlighted POIs and play a mini game to know about the district in an interactive and fun way as well. Let’s discover Hong Kong in a new perspective!
Old Town Central Character Design
Rudy the rooster dish(Chu Wing Kee), Dan Tat(Tai Cheong), Mrs Pumpkin(Piqniq)
Mr General(Possession Street), Luke the lucky sticks(Tai Ping Shan Street), Giant in crime(Tai Kwun)
Treasure Lascar(Upper lascar street), Man and Mo(Man Mo temple)
Old Town Central online smart hub
For every game they played, visitor will receive a social badge that illustrate the character’s live in that specific POI.
To help our traveller know more about the Central neighborhood, we turn the famous spot of Central into locals. Each character are designed by their unique feature of the location to give a great impression to the world.
Q-Art Code
To help our traveller know more about the Central neighborhood, we turn the famous spot of Central into locals. Each character are designed by their unique feature of the location to give a great impression to the world.
The Neighborhood
For launching the whole campaign, we created a short story of how 10 Old Town Central living together.
