Are You OK?

“Are You OK” is a social service campaign aims on helping teenage suicide issue in Hong Kong. By utilizing the features and resources of Circle K, teenage can seek help to Circle K through a mobile platform and build the connection with the society.

As this is the final year project of my advertising degree, I realized that the goal of advertising should not limit to "build brand, make sale”, but also contributes and bring positive impact to the society. This project is also shortlisted as outstanding in Creative Conscience 2018.